Podcasts are a great way to consume information in a convenient package. With most podcast apps living on our mobile devices, we now can listen to virtually any topic, delivered in a variety of creative ways, at any time. Can’t read a newspaper while driving to work? There’s a podcast for you. Wanna read up on the Green Energy Transition but you’re supposed to get in a run? There’s a podcast for you. Interested in a fat military defence contractor’s crazy tales? You guessed it – there’s a podcast for you.
The growing variety and convenience of podcasts have contributed to the growth in the market. According to Grand View Research, the global podcasting market size was valued at USD 11.46 billion in 2020 and is predicted to expand at a compound annual growth rate of 31.1% between 2021 and 2028. As the market grows, that will entice more podcasters to start their shows, hopefully providing more localised, insightful and interesting stories from different perspectives. As that happens, information that was once locked behind the closed doors of expensive universities or big companies becomes democratised.
Of course, not all information published is automatically good and it remains to be seen if the podcast medium will sour like much of social media has. For now, though, the content seems to be for the most part bona fide, generally well-crafted and engaging. The content is great for auditory learners who now have another way to learn information and for people who just want to be productive when doing other activities. Who knows, you just might learn something new.
What I’m Listening To
From the authors of Billion Dollar Whale comes the crazy story of Fat Leonard, a Malaysian who became a US military defence contractor through bribing, frauding and generally bamboozling his way through the door. The stories he tells on the podcast are eye-opening and damning of the US military. Sprinkled with humour and disarming truthfulness, this is one you’re not gonna forget about soon.
The Diary of a CEO with Steven Bartlett
Steven Bartlett interviews entrepreneurs to ask about what makes them tick, their experiences, and the lessons they have learned throughout their years. Despite the convenience of being a podcast, there is knowledge being dropped on the encyclopaedic scale. When I spoke above of democratising information previously hidden, this podcast does a lot of that.
From the team at HODINKEE, a world-renowned watch site, comes a weekly podcast covering all things for the wristwatch enthusiast. However, the wristwatches are just a vehicle to get to the meat of the show: the people. Aside from hearing about watch movements and new releases, you get to listen to the funny and interesting characters that regularly guest-star.
Bill Gates and Rashida Jones Ask Big Questions
This five-episode podcast covers a different topic each episode, doing a deep dive and breaking down the issues in the way Bill Gates is known to. Despite the intellectual might of her co-host, Rashida Jones is the perfect counterpart. Despite being insanely witty on her part, she provides a more novice view, one undoubtedly shared by the majority of listeners. The result is an insightful and thought-provoking series that has me hoping they will record more in the future.
Coffee with The Greats
Host Miles Fisher interviews the Greats. Like The Diary of a CEO, Fisher asks his guests about their life stories and how one becomes great. However, there is a markedly different tone. As many of the guests so far have been family friends of his, the conversations are relaxed – as if they were all around the dinner table, or perhaps the coffee table. The humility and candour of his guests are endearing, reminding us that the line between greatness and mediocrity is a fine one.
Rene Himpe is a content writer under Headliner by Newswav, a programme where content creators get to tell their unique stories through articles and at the same time monetize their content within the Newswav app.
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